I Bought it at Western Beef

July 10, 2010

Western Beef is a New York-based chain of warehouse style supermarkets. Despite the word “Western” in the name, and the cactus in its logo, this store is very much Eastern and urban; the highest concentration of Western Beefs is in the Bronx, with Queens running a close second.

The company, whose origins go back to the early 1900s, uses the slogan “We Know the Neighborhood.” They explain that

Through diligent demographic research and paying close attention to our customers, we have determined each neighborhood’s specific needs, by learning about the local population’s ethnicity and product demands.

In other words, the stores, many of which are located in areas with sizable immigrant populations, sell merchandise selected to appeal to the nearby shoppers. I bought these unusual soup mixes, manufactured by Grace Foods, in the Western Beef store on Brooklyn’s East New York Avenue, a largely Caribbean neighborhood.

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Logo on Western Beef shopping bag

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Fish Tea Soup Mix

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Pumpkin Beef Soup Mix

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Cock Soup Mix

Western Beef
Grace Foods

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