Pocky at the Park (and a Giveaway!)

There it was, on West 40th Street, parked directly across from Bryant Park. A bright red panel truck painted with large graphic designs.

Passers-by were approaching the truck, reaching up to the folding window cut into its side, taking something from the hand that appeared, and walking away.

It was the Pocky truck.

Pocky is a little Japanese treat created by Ezaki Glico in 1966. Dubbed “the world’s first chocolate stick snack,” Pocky is a slender, crisp cooky (biscuit) stick with one end covered in a sweet coating. The name was inspired by the crunching noise made while eating a Pocky, described in Japan as “pokkin pokkin.”

The original Pocky was dipped in chocolate, but it now comes in a variety of flavors including strawberry, chocolate banana, cookies & cream, almond crush, and green tea. While only a handful of flavors are sold in the US, Pocky lovers in other countries have access to different shapes and sizes, limited editions, and seasonal flavors.

The Chinese enjoy peach flavored Pocky, and blueberry dipped Pocky is popular in Thailand, but the greatest variety is available in Pocky’s home country, where the slim snack has developed an almost cult-like following.

In fact, in Japan, November 11 is designated as Pocky Day because the date, 11.11, looks like four Pockys in a row. The date has been certified by the Japan Anniversary Association and is registered as an official national commemorative day. On the most recent Pocky Day, Pocky broke Twitter’s record for the most tweeted brand name in a 24-hour period, racking up 1,843,733 tweets.

So, what was that about a giveaway?

To spread the joy of Pocky, I will be giving a pack of the original chocolate dipped cooky sticks to a Blather From Brooklyn reader. For a chance to crunch into a Pocky, leave a comment on this post. Want a second entry? Comment on a different post. Third entry? Same deal.

The winner will be randomly selected and contacted via email (so please be sure to provide your email address). Sorry, US only, as there seem to be some bizarre rules regarding the mailing of food overseas. The deadline for all entries is Sunday, December 27, 11:59pm (Eastern Time). Good luck!

Update: The giveaway is closed. Many thanks to all who participated; I enjoyed reading your comments. The winner is  Jerry Marquardt! Thanks again; I plan to hold another giveaway soon.

Bright Red Pocky Truck
A bright red truck

Getting Pocky
People were approaching the truck

Something being distributed
Something was being distributed

Pocky anyone
It was a truck filled with Pocky

Untitled The Pocky truck team

More flavors available via Amazon.com (and in Japan)

Pocky Pack
Yes, I got a pack!

Pocky commercial

Pocky Christmas Concert
Facebook: Pocky
Rocket News: Happy Pocky Day
Glico: Pocky Worldwide

66 Responses to Pocky at the Park (and a Giveaway!)

  1. diane says:

    these look delicious


  2. Anne Davis says:

    Great idea!


  3. Sandra Slack says:

    Wow! This looks like a great way to give the rest of us (non-NYers) a chance to try them.. Thanks for the giveaway..


  4. Julie P says:

    They look yummy!


  5. Chistine Yvonne Groce says:

    I have never tried these; but I want to. Yummy!!


  6. joni says:

    My daughter loves these but they are hard to find.


  7. diana shenderovich says:

    love them


  8. Chad Gustafson says:

    These sound soooo good!


  9. Drooling on my computer, Please come to Dallas!


  10. Karen McCaghren says:

    It will be years before Pocky reaches Alabama! lol



    These look so good! I would love to try!


  12. susan christmas says:

    The giveaway truck was a great idea….come to Georgia. They look and sound delicious.


  13. Danielle Lima says:

    We have been eating these for years. Love them!


  14. lissa crane says:

    I am a huge pocky fan and would love to see this truck!


  15. Kaitlin says:

    I absolutely love pocky!! The original and the matcha green tea ones are my absolute favorites!!


  16. Tari Lawson says:

    Never heard of them before but they look good. I would like to try them.


  17. Tricia G says:

    Pocky is a sweet snack!


  18. Kyl Neusch says:

    very tasty


  19. DeeAnn S says:

    I’m not familiar with these, but would love to win a box! Thanks.


  20. Lori Morgan says:

    They sound yummy!


  21. Cathy Truman says:

    They sound delicious


  22. Brittney House says:

    I have seen these all over the place but never tasted them. I would love to try them out.


  23. The people on the truck certainly look happy enough! I have a feeling I’ve had these sometime, but it could have been some other, non-original chocolate-dipped crunchy snack from a completely different country than Japan.
    P.S. No entry, just a comment, as I live on completely the wrong continent. 😉


  24. Chocolate is the one and only for me. I would really love to try these.


  25. Nicholas Walls says:

    I love these!!!! Pocky is awesome!!


  26. Audrey Larson says:

    I’m intrigued! I’ve never heard of these before now! 🙂


  27. Love trying new things. Thanks for the opportunity. Hope I win!


  28. Anastasia Falling says:

    These pics are great! I LOVE Pocky!! 🙂


  29. Penny Snyder says:



  30. micky b says:

    These look very good!!!


  31. Lisa V. says:

    They sound like a great treat to have when I’m backpacking.


  32. I would love to win. sxybrt23(at)gmail(dot)com


  33. I remember eating something like this before, but it wasn’t this brand. Would love to try these. I love chocolate and cookies!


  34. Miz Vickik says:

    These look delicious!


  35. JULIEDUTTON says:

    pick me me please pick me


  36. susansmoaks says:

    i really want to try these.


  37. Ed says:

    Chocolate makes my toes curl.


  38. These look so good! I would love to try these!


  39. Pam Doran says:

    Was introduced to Pocky from reading Naruto. Did a search and found them on Amazon. Totally yummy.


  40. Brenda Elsner says:

    I want to try these!!! They look great!!!


  41. Jessica K. says:

    Bring the Pocky truck to San Antonio. Would love to win some.


  42. shawna says:

    Would love to try these!


  43. laura588 says:

    These look so good! I wish we had them here in the South!
    lauraemerson17 at yahoo dot com


  44. denise a says:

    Can’t wait to try them!


  45. Breanne says:

    I’d love to try these!


  46. Kayla says:

    I love Pocky! They’re delicious!


  47. I would love to win this delicious prize. I would like to thank you for giving all of us this chance to win this fine giveaway. versatileer(at)gmail(dot)com


  48. Philip Lawrence says:

    Yummy! Pocky!


  49. Leela says:

    I haven’t had these wonderful snacks in years!


  50. Lily Kwan says:

    This is my favorite Pocky commercial: https://www.youtube.com/watch?v=1aXg7pLFj6A.


  51. barb stenby says:

    I Love Pocky! the strawberry is good too!


  52. traymona says:

    My granddaughter loves all things Japanese. She eats pocky sticks all the time.


  53. kathy pease says:

    Thanks so much for the chance 🙂


  54. Tricia Andrews says:

    I’ve never heard of these but would love to try them. Chocolate is awesome!!!


  55. Jason says:

    These look delicious


  56. Dorothy Hubbard says:

    I would love a taste all the way here in Iowa.


  57. Shelton says:

    Looks and sounds like a great treat. Would love to try them.


  58. mogrill says:

    I love pocky! I recently tried the banana chocolate and it was amazing! Thank you for the chance,


  59. Buddy Garrett says:

    Pocky sounds great.


  60. Sand says:

    I love pocky so much. It instantly makes me happy!


  61. Candie L says:

    That looks yummy. I had not heard of them before. Thank you


  62. Tosha H says:

    I’ve never tried Pocky so I’d love to win this!


  63. great post! Im drooling, really looks yummy!


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