Pocky at the Park (and a Giveaway!)

There it was, on West 40th Street, parked directly across from Bryant Park. A bright red panel truck painted with large graphic designs.

Passers-by were approaching the truck, reaching up to the folding window cut into its side, taking something from the hand that appeared, and walking away.

It was the Pocky truck.

Pocky is a little Japanese treat created by Ezaki Glico in 1966. Dubbed “the world’s first chocolate stick snack,” Pocky is a slender, crisp cooky (biscuit) stick with one end covered in a sweet coating. The name was inspired by the crunching noise made while eating a Pocky, described in Japan as “pokkin pokkin.”

The original Pocky was dipped in chocolate, but it now comes in a variety of flavors including strawberry, chocolate banana, cookies & cream, almond crush, and green tea. While only a handful of flavors are sold in the US, Pocky lovers in other countries have access to different shapes and sizes, limited editions, and seasonal flavors.

The Chinese enjoy peach flavored Pocky, and blueberry dipped Pocky is popular in Thailand, but the greatest variety is available in Pocky’s home country, where the slim snack has developed an almost cult-like following.

In fact, in Japan, November 11 is designated as Pocky Day because the date, 11.11, looks like four Pockys in a row. The date has been certified by the Japan Anniversary Association and is registered as an official national commemorative day. On the most recent Pocky Day, Pocky broke Twitter’s record for the most tweeted brand name in a 24-hour period, racking up 1,843,733 tweets.

So, what was that about a giveaway?

To spread the joy of Pocky, I will be giving a pack of the original chocolate dipped cooky sticks to a Blather From Brooklyn reader. For a chance to crunch into a Pocky, leave a comment on this post. Want a second entry? Comment on a different post. Third entry? Same deal.

The winner will be randomly selected and contacted via email (so please be sure to provide your email address). Sorry, US only, as there seem to be some bizarre rules regarding the mailing of food overseas. The deadline for all entries is Sunday, December 27, 11:59pm (Eastern Time). Good luck!

——–
Update: The giveaway is closed. Many thanks to all who participated; I enjoyed reading your comments. The winner is  Jerry Marquardt! Thanks again; I plan to hold another giveaway soon.

Bright Red Pocky Truck
A bright red truck

Getting Pocky
People were approaching the truck

Something being distributed
Something was being distributed

Pocky anyone
It was a truck filled with Pocky

Untitled The Pocky truck team

Untitled
More flavors available via Amazon.com (and in Japan)

Pocky Pack
Yes, I got a pack!


Pocky commercial

Pocky Christmas Concert
Pocky
Facebook: Pocky
Rocket News: Happy Pocky Day
Glico: Pocky Worldwide

65 Responses to Pocky at the Park (and a Giveaway!)

  1. diane says:

    these look delicious

    Like

  2. Anne Davis says:

    Great idea!

    Like

  3. Sandra Slack says:

    Wow! This looks like a great way to give the rest of us (non-NYers) a chance to try them.. Thanks for the giveaway..

    Like

  4. Julie P says:

    They look yummy!

    Like

  5. Chistine Yvonne Groce says:

    I have never tried these; but I want to. Yummy!!

    Like

  6. joni says:

    My daughter loves these but they are hard to find.

    Like

  7. diana shenderovich says:

    love them

    Like

  8. Chad Gustafson says:

    These sound soooo good!

    Like

  9. Drooling on my computer, Please come to Dallas!

    Like

  10. Karen McCaghren says:

    It will be years before Pocky reaches Alabama! lol

    Like

  11. ELIZABETH CURSON says:

    These look so good! I would love to try!

    Like

  12. susan christmas says:

    The giveaway truck was a great idea….come to Georgia. They look and sound delicious.

    Like

  13. Danielle Lima says:

    We have been eating these for years. Love them!

    Like

  14. lissa crane says:

    I am a huge pocky fan and would love to see this truck!

    Like

  15. Kaitlin says:

    I absolutely love pocky!! The original and the matcha green tea ones are my absolute favorites!!

    Like

  16. Tari Lawson says:

    Never heard of them before but they look good. I would like to try them.

    Like

  17. Tricia G says:

    Pocky is a sweet snack!

    Like

  18. Kyl Neusch says:

    very tasty

    Like

  19. DeeAnn S says:

    I’m not familiar with these, but would love to win a box! Thanks.

    Like

  20. Lori Morgan says:

    They sound yummy!

    Like

  21. Cathy Truman says:

    They sound delicious

    Like

  22. Brittney House says:

    I have seen these all over the place but never tasted them. I would love to try them out.

    Like

  23. The people on the truck certainly look happy enough! I have a feeling I’ve had these sometime, but it could have been some other, non-original chocolate-dipped crunchy snack from a completely different country than Japan.
    P.S. No entry, just a comment, as I live on completely the wrong continent.😉

    Like

  24. Chocolate is the one and only for me. I would really love to try these.

    Like

  25. Nicholas Walls says:

    I love these!!!! Pocky is awesome!!

    Like

  26. Audrey Larson says:

    I’m intrigued! I’ve never heard of these before now! 🙂

    Like

  27. Love trying new things. Thanks for the opportunity. Hope I win!

    Like

  28. Anastasia Falling says:

    These pics are great! I LOVE Pocky!!🙂

    Like

  29. Penny Snyder says:

    YUMMY!!!~

    Like

  30. micky b says:

    These look very good!!!

    Like

  31. Lisa V. says:

    They sound like a great treat to have when I’m backpacking.

    Like

  32. I would love to win. sxybrt23(at)gmail(dot)com

    Like

  33. I remember eating something like this before, but it wasn’t this brand. Would love to try these. I love chocolate and cookies!

    Like

  34. Miz Vickik says:

    These look delicious!

    Like

  35. JULIEDUTTON says:

    pick me me please pick me

    Like

  36. susansmoaks says:

    i really want to try these.

    Like

  37. Ed says:

    Chocolate makes my toes curl.

    Like

  38. These look so good! I would love to try these!

    Like

  39. Pam Doran says:

    Was introduced to Pocky from reading Naruto. Did a search and found them on Amazon. Totally yummy.

    Like

  40. Brenda Elsner says:

    I want to try these!!! They look great!!!

    Like

  41. Jessica K. says:

    Bring the Pocky truck to San Antonio. Would love to win some.

    Like

  42. shawna says:

    Would love to try these!

    Like

  43. laura588 says:

    These look so good! I wish we had them here in the South!
    lauraemerson17 at yahoo dot com

    Like

  44. denise a says:

    Can’t wait to try them!

    Like

  45. Breanne says:

    I’d love to try these!

    Like

  46. Kayla says:

    I love Pocky! They’re delicious!

    Like

  47. I would love to win this delicious prize. I would like to thank you for giving all of us this chance to win this fine giveaway. versatileer(at)gmail(dot)com

    Like

  48. Philip Lawrence says:

    Yummy! Pocky!

    Like

  49. Leela says:

    I haven’t had these wonderful snacks in years!

    Like

  50. Lily Kwan says:

    This is my favorite Pocky commercial: https://www.youtube.com/watch?v=1aXg7pLFj6A.

    Like

  51. barb stenby says:

    I Love Pocky! the strawberry is good too!

    Like

  52. traymona says:

    My granddaughter loves all things Japanese. She eats pocky sticks all the time.

    Like

  53. kathy pease says:

    Thanks so much for the chance🙂

    Like

  54. Tricia Andrews says:

    I’ve never heard of these but would love to try them. Chocolate is awesome!!!

    Like

  55. Jason says:

    These look delicious

    Like

  56. Dorothy Hubbard says:

    I would love a taste all the way here in Iowa.

    Like

  57. Shelton says:

    Looks and sounds like a great treat. Would love to try them.

    Like

  58. mogrill says:

    I love pocky! I recently tried the banana chocolate and it was amazing! Thank you for the chance,

    Like

  59. Buddy Garrett says:

    Pocky sounds great.

    Like

  60. Sand says:

    I love pocky so much. It instantly makes me happy!

    Like

  61. Candie L says:

    That looks yummy. I had not heard of them before. Thank you

    Like

  62. Tosha H says:

    I’ve never tried Pocky so I’d love to win this!

    Like

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