FreshDirect, New York’s premiere online grocery service, made its first deliveries to Roosevelt Island in Manhattan in 2002. Over the years it has expanded into other sections of the city (even New Jersey) and has won legions of detractors and admirers.
While critics have blasted the company for “overpackaging” (FreshDirect responded by reducing the amount of packing materials they use) and branded those who use it as “lazy,” I’ve been a satisfied customer since first they began serving my neighborhood.
While I find myself in local grocery stores nearly every day, I’ve come to rely on the FreshDirect team to deliver those items that — while cost-effective — are simply too heavy to me to schlepp home: cases of beverages, bags of kitty litter and huge containers of laundry detergent. I also scan their weekly newsletter to check out the latest offerings and bargains.
This week, however, some of the items currently featured on their Web site under the heading “Healthy Living For Less” don’t seem like such a bargain to me.