Inspired by the success of their critically acclaimed program Intervention, the A&E television network has launched an initiative to raise awareness about addiction and recovery. The effort known as the Recovery Project began with a rally at Brooklyn’s Cadman Plaza, followed by a march across the Brooklyn Bridge.
In a press release, Bob DeBitetto, president and general manager of the A&E Network and Bio Channel said, “We believe that the considerable reach of A&E Network provides a powerful platform to address, head-on, this enormous public health issue and the urgent need for meaningful action. ‘Intervention’ served as a wake-up call to the fact that addiction is a disease pervading every aspect of our society. Nobody is immune, and everyone deserves a chance to fight for his or her recovery.”
Despite the morning’s drizzle and fog, thousands of recovering addicts came out today. Some were decades into their recovery, others had been clean only a few days, but all hoped that they could help others understand that addiction is a treatable disease and recovery is possible.