Canon Expo 2010

Canon Expo is held once every five years to showcase the wide range of advanced imaging technologies from the Japan-based corporation’s divisions: Vision, Consumer and Home Office, Office Equipment Print Production and Graphic Arts, Professional Photography, Video and Projection, Broadcast and Communications and Healthcare Technologies.

The exhibit filled 150,000 square feet of the Jacob K. Javits Center on Manhattan’s West Side. Sections of the Expo were designed to replicate art galleries, research laboratories, theaters, printing plants, offices, stages, call centers, photographic studios, medical facilities, a football stadium, fashion shows, printing plants, a skating rink, stadiums and tourist attractions — the types of environments in which Canon products are frequently used.

Canon displayed items that are currently for sale as well as models and prototypes of gear that may be available in the future. One of the most interesting gadgets exhibited was the Cross Media Station, a device still in the planning stages. Simply by placing still or video cameras atop the Station, a user could wirelessly download, view and transmit images — even from multiple devices — while simultaneously recharging them. The designers of the Station were present to answer questions (via a translator) and aid with the demonstration.

A fascinating area dubbed the Canon Gallery displayed outstanding photos as well as the work of the Tsuzuri Project, joint effort of Canon and the Kyoto Culture Association. The Tsuzuri Project is designed to preserve Japan’s cultural heritage by employing the most advanced technology to create and print full-sized high-resolution digital images of screens, paintings and other precious fragile cultural artifacts. The near-perfect replicas are donated to the owners of the original works, who put them on display while placing the treasures themselves in a safe, controlled environments where they can be preserved for future generations.

In another section, physicians (yes, real, licensed ophthalmologists) operated equipment that scans the eye and instantly provides information about whether a patient has, or is developing, a range of serious medical conditions including diabetes, hypertension, glaucoma and macular degeneration.

I was delighted by the opportunity to use Canon’s professional-grade cameras and join the pack on mock-ups of a TV stage and a fashion show (first lesson: those professional cameras and lenses weigh a ton!), and I consulted with the product and technical geniuses about my next camera purchase. One of the most important features? It must be lightweight.

Towards the end of the day, a Canon rep who was answering my questions took me aside and, sotto voce, said, “I’m not supposed to talk about this, but …” He then told me about a camera that Canon is currently developing, noting that it will address just about everything on my “most-wanted feature list” and will be (almost) within my budget. I’m going to start putting my pennies aside for the camera that cannot say its name.

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The Expo’s slogan displayed on a wall

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Entering the Canon Expo

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Printing books on demand

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Attendees used HDTV cameras on the set

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In the Canon Gallery

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At the sports stadium

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A professional explains his techniques

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Model at the fashion show

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Model shot with Canon EOS 7D

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On the runway

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Model shot with the Canon EOS-1Ds Mark III

Canon Expo 2010
PC Magazine: Canon Shows Off Concept Cameras at Expo
The Tsuzuri Project (Cultural Heritage Inheritance Project)
Canon Unveils The Future Of Imaging At Canon EXPO 2010 New York
MarketWatch: Canon Unveils the Future of Imaging

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9 Responses to Canon Expo 2010

  1. I was there all day Thursday as well. Had a great time.

    The guy who took the pictures of my retina (see in this set: http://www.flickr.com/photos/thebiblioholic/sets/72157624867485238/detail/) said he was a marketing guy, not an ophthalmologist or optometrist.

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  2. annulla says:

    I know that there were marketing reps operating some of the machines, but there were also two genuine ophthalmologists from the University of Medicine and Dentistry, New Jersey (UMDNJ). Because I’ve developed some problems with my vision, I decided to wait a while to be seen by the more senior doctor (and examined on the more fancy-schmancy machine). And yes, I asked him to show me proof that he was a real physician. He did.

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  3. Ah, I see (no pun intended). The experience reminded me that I needed to get my eyes examined, so I made an appointment with an ophthalmologist for later this month. :-)

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  4. Nancy Morse says:

    OT: I heard about a tornado in Brooklyn this morning on the radio (NPR). Are you all right?

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  5. Eos 7d says:

    Eos 7d…

    [...]Canon Expo 2010 « Blather From Brooklyn[...]…

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  6. Mike says:

    It looks like a lot of fun.

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  7. What was the “camera that cannot say its name”? Did it come out eventually and did you get it? If I recall correctly, you used to shoot with a G series? Have you seen the Canon PowerShot G1 X that came out earlier this year? I got that as a backup for my DSLR.

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